PANEL 2: Achieving ‘end-to-end’ digitization in your enterprise supply chains

Niklas Hedin, CEO & Chief Architect, Centiro Solutions A.B.

  • Dr. Mahender Singh, Chairman, Malaysia Institute for Supply Chain Innovation; Executive Director, MIT Global SCALE Network
  • Eduardo Vargas, Latin America Regional Advisor CSCMP. Client Retention and Expansion Manager, Hellmann Worldwide Logistics (HWL), Los Angeles, CA.
  • Prof. Georgios Doukidis, Professor of Information Systems, Department of Management Science and Technology, Athens University of Economics and Business (AUEB)
  • Trevor Miles, VP Thought Leadership & Product Innovation, Kinaxis
  • Lavanya Rastogi, Chief Executive Officer, OSSCube
• Panel members are subject to change without notice.


Driven by a combination of consumer demand and the development of new information and communications technology (ICT), the world is rapidly transforming. This process is called digitization.’ As supply chains have evolved from traditional models to inter-connected networks, the pressing need for clean data, visibility, and speed along these supply chains has brought about the new era of ‘digitization’. The digitization trend has enabled firms to move away from the flawed concept of one-size-fits-all supply chain design, to the new multiple supply chain design configurations variously called ‘tailored’ or ‘dynamic’. Now customers can not only access products and services through several different channels, they can also be physically fulfilled through a matching array of different supply chains according to their particular need at the time and propensity to pay. The result: happier customers, serviced to their satisfaction; and happier enterprises because the new finely tuned alignment allows them to achieve better margins while serving customers (through lower costs-to-serve and higher sales revenues).